Defining Success 

 

“I’ve been entrepreneurial since I was in grade school... controlling my own destiny was something that [has always] resonated with me. Fast forward to today; after a few successes and multiple failures, it has been an amazing journey,” says Dr. Livingston.  

 

Despite Livingston's lifelong entrepreneurial aspirations, it's crucial to note that his journey is marked by more failures than successes. The age-old saying rings true: practice makes perfect. This principle holds true in all facets of life, including your business ventures. Success isn't synonymous with flawless execution or smooth sailing. Success boils down to starting, following through, and bouncing back when faced with challenges or setbacks.  

 

Don’t Be Afraid of Failure 

 

You may not know how to achieve your business goals, but don’t allow that to deter you from pursuing them. Trial and error is a necessary part of any business journey. Like many aspiring business owners, Dr. Livingston grappled with “analysis paralysis”—a daunting array of tasks and decisions that overwhelmed him. To push through those moments of uncertainty, he diligently mapped out his priorities and tackled them one step at a time.  

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“You need to just start. Don’t be afraid to fail, but fail forward. Learn from those mistakes and start again. It’s a learning process. Remember that perfection is the enemy of profit and progress.” 

 

Eliminate the word “fail” from your vocabulary. Replace ‘fail’ with ‘learn.’ This simple adjustment can fundamentally transform your perspective on your entrepreneurial journey. With a ‘learning’ mindset, you can persevere through any obstacles and look at every misstep instead as an opportunity for growth. Avoid fixating on the final destination and instead embrace the journey. 

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Be a Catalyst for Innovation 

 

Coffee is the #1 beverage in the US and #3 in the world. To say the coffee market is saturated is an understatement. Even considering this, Lifeboost coffee has broken through the noise and been ranked #29 on the INC 500 fastest-growing businesses multiple times. The reason for this small business's success is clear: innovation. Lifeboost coffee solves a problem—one that’s easily identifiable but has been overlooked for so long.  

 

“I simply pay attention... Once I find an idea, I look at how I can put our own spin on it," said Dr. Charles Livingston.  

 

The Problem: Because coffee is a cash crop, its regulations aren’t quite up to snuff. Coffee is heavily sprayed with pesticides, which results in absorbent amounts of toxins in every cup. It isn’t environmentally friendly, and its high acidity makes it harmful for your teeth and digestive system.  

 

The Lifeboost Solution: Lifeboost is not just a coffee; it's a lifestyle choice for health-conscious individuals who value taste, quality, and sustainability. It’s a product that pays the farmers a fair wage and protects the rainforests. It’s toxin-free, mold-free, antioxidant-rich, and delivers a smooth, healthy coffee experience with an incredible taste.  

 

Keys to Success  

 

Your small business can achieve the same level of success as Lifeboost Coffee. Dr. Livingston shares these keys to inspire and instill confidence as you take the leap into your entrepreneurial dreams. 

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1. Be persistent and consistent. You can’t give up, and you have to keep pushing forward, especially during the bad times. 

2. Learn to be resourceful. When you are bootstrapping your business, there are so many ways that you can find solutions to your problems…by doing research and talking to other small business owners. 

3. Be a solution-based thinker. It’s important [to] focus on finding solutions instead of worrying about problems. Take 10 minutes a day [to] write out solutions until you find one that works. 

4. Focus on your mindset. You can be your own worst enemy, and it’s important as a leader to have a very strong positive mindset and a calm intensity to channel into your work.  

 

The success of Lifeboost Coffee is a testament that “the best investment you can make is in yourself.” To all of our future small business owners, we hope that Dr. Livingston inspires and instills confidence in you to take the leap towards your entrepreneurial dreams. 

 

Find out more about Lifeboost Coffee through the avenues listed below! 

Facebook Page: Lifeboost Coffee 

Instagram: @lifeboostcoffee 

Website: www.lifeboostcoffee.com 

Email: drc@lifeboostcoffee.com